Article Directory DvtucThe second edition of the Accounting Research Directory [ARD] has … It is organized alphabetically by author; each article is listed as many times as…

I admit. Prior to finding out about SEO products and Web promotion industry, I was of the opinion that Google was perfect. I Googled anything from human beings, to photography, to current events to weird gadgets and naively trusted the search outcomes. Then I learned about SEO products and an emerging business centered on website marketing, and things changed. But even prior to my discovery, after doing a bit of reflective analysis, I got a hunch that search engines, Google included, know far from everything, and pass on to the web community a fraction of that.

My Google travails soon persuaded me that Flikr is a better image search source, that with the help of RSS I can get nice news stories without the need to rummage through Google SERPs (rummaging seems more fitting than Google search), and human search is better administered by Facebook. It seems like whenever I look for odd gadgets on Google, the results are often messy, to put it kindly. Try Googling for SEO tools and other SEO connected subjects on Google and you are almost prepared to give up your sanity. I mean, seriously, what’s the relationship between SEO tools and career webpages or online casinos? Thanfully, in my distress.

So when news of link building software and the entire field revolving around it entered my modest worldview, my qualms about websites coming up on the top of Google grew virally. Do they merit to be there and who is to blame, Google or webmasters using SEO software. The moral quandary is vast. Do I stop using my SEO rank checker or do I seize using Google instead? I resolved that I can’t boycott Google just yet. At least not until the decent rival enters the market. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep using my SEO apps.

To be honest, SEO apps is the reason why folks like me get some visibility on the Internet. Sophisticated as they are, search engine bots are unlikely to find some random guy and rank his website well. In this regard, I am a strong admirer of SEO tools and non-paid search. If it was all about the cash, the corporate businesses would destroy me before I knew it. And there are 1000 companies on the Fortune list! But here is something else that annoys me and other backlink checker users, I am certain. There are guys who invest in SEO apps and use them to sell dresseson casino sites and such. What we have is junk that not only pervades the Internet but is also well ranked by search engines.

What is the user perspective on this? People search for SEO program reviews and will instead find disconnected SERPs. They get disillusioned. So much for the “Internet democracy”. Does this mean that SEO software and service industry is harmful? I don’t think so.

The unethical users of SEO applications have to stop bastardizing the Web but it’s like ordering hackers to stop cracking the code. The unfortunate side about it is that black hat SEOs are abusing the chance to be seen on the Net that is available to the no-name person like myself. For now people just have to tolerate them. We can only wish that Google will put more effort into catching the schemers unethically using SEO software, and if Google doesn’t, the next search engine will.